BUSINESS MARKETING & ADVERTISING
Marketing Strategy: Marketing Advertising and Sales
As a business owner, no doubt you've often thought about the question as to how much you should spend on advertising, and where exactly you should spend it. For most people who own small businesses, these questions simply give you more headaches beyond those simply suffered in the normal everyday operation of your business
Marketing is as simple as 1,2...
Check the quality of your printed brochures to get your money's worth
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.
By: Douglas Hanna
Radio spots are cheaper that TV ads and often even cheaper than newspaper ads. But there area few things you need to think about before you sign that radio advertising contract. First, is yours the kind of business that can really profit from radio advertising? Radio commercials are very ethereal.
Marketing Strategy: Marketing Advertising and Sales
By cpilch
Benjamin Franklin was first to say that the definition of insanity is doing the same thing over and over and expecting different results. So why do you keep running the same advertising and hoping that the phone will ring more, foot traffic will increase and your Web site will become more popular? Even a strong and succinct marketing message can grow stale over time. Clients evolve as their life experiences teach them to desensitize and ignore most messages. In today 's highly competitive market the only way your message will get through is if you speak directly to your prospect about something that they care about, want, or need. Does your advertising do this? Most does not